Under the California Consumer Privacy Act (“CCPA”), California residents are afforded certain rights regarding the personal information we collect about them. California residents request any of the following:

 The categories of information that we collected.

 The categories of sources from which the information is collected.

 The purpose for collecting information.

 The categories of third parties to whom we disclosed information, the categories of such information that was disclosed (if applicable), and the purpose for disclosing information.

 The specific pieces of information we collected.

You may also request the deletion of information we have collected, as well as the right to opt-out of the sale of your personal information. Consistent with the California Consumer Protection Act, we will consider and timely process data access and deletion requests. We will not unlawfully discriminate against you for making any such requests. To initiate access or deletion requests, you can contact us at privacy@farfetch.com.

SALES OF PERSONAL INFORMATION

We allow companies to use cookies and other tracking technologies on our sites that allow those companies to collect information about your website activity and use that information to target advertisements to you online. You can exercise control over the use of these technologies. See the section on Cookies above in the Privacy Policy in order to opt-out of the “sale” of personal information.

HOW WE COLLECT AND SHARE CALIFORNIA RESIDENTS’ INFORMATION

Over the last 12 months, personal information we have collected and shared includes the following:

Category of Information Collected – Identifiers, including your name, account nickname, IP address, cookie identifiers, mailing address, phone number, email address, date of birth, government-issued forms of identification (like a driver’s license), internal identifiers IgnitionWear assigns to you, and email addresses or social media information about your friends.

 Sources. We collect this information directly from you, except with respect to: your IP address, which we automatically collect from your device through our use of cookies and similar technologies; your cookie identifier, which is assigned to your device; and your IgnitionWear internal identifier, which we assign to you.

 Uses. We use this information to: provide, maintain, and improve our Services; perform fraud and credit checks; manage our loyalty programs; fulfil your orders and deliver products to you; respond to customer inquiries; manage your online account; personalize your online experience; and process and deliver promotional offers.

 Sharing. We share this information with service providers who to help us to: provide, maintain, and improve our Services; perform fraud and credit checks; manage our loyalty programs; deliver products to you; respond to customer inquiries; manage your online account; personalize your online experience; and process and deliver promotional offers.

Category of Information Collected – Personal information as defined by Cal. Civ. Code 1798.80, including your name, phone number, mailing address, gender (collected from our consumers), and payment card information.

 Sources. We collect this information directly from you.

 Uses. We use this information to: provide, maintain, and improve our Services; perform fraud and credit checks; manage our loyalty programs; deliver products to you; respond to customer inquiries; manage your online account; better understand our customer audience; personalize your online experience; and process and deliver promotional offers.

 Sharing. We share this information with service providers who to help us to: provide, maintain, and improve our Services; perform fraud and credit checks; manage our loyalty programs; deliver products to you; respond to customer inquiries; manage your online account; better understand our customer audience; personalize your online experience; and process and deliver promotional offers.

Category of Information Collected – Commercial information like information about a transaction, including your credit or debit card details, spending history on the Website, and order details.

 Sources. Our third-party payment vendors collect this information directly from you on our behalf.

 Uses. We use this information to: process your transactions and deliver our products to you; manage our loyalty programs; personalize your online experience; and to perform fraud and credit checks.

 Sharing. We share this information with service providers who help us to: process your transactions and deliver our products to you; manage our loyalty programs; personalize your online experience; and to perform fraud and credit checks.

Category of Information Collected – Internet or other electronic network activity information like the information derived from our use of cookies and similar technologies – including the type of device you have, the device identifier/media access control (MAC) address, the proximity of the device from the Wi-Fi access point, the browser you are using, your mobile network provider (for mobile devices), the pages you have visited, your time zone and country location, crash or download error reports, your language preferences, and where relevant, when and for how long the device is connected to the Wi-Fi network.

We will also collect information about your browsing history, your purchasing preference history, your shopping cart status, and your contact history with us (including phone records of our conversations).

 Sources. We collect this information directly from you and from cookies and similar technologies that automatically collect this information from your device. We also collect this information – such as social graph data – from our select partners.

 Uses. We will share this information with service providers to provide, maintain, and improve our Services, respond to customer inquiries; manage your online account; personalize your online experience; and process and deliver promotional offers. To this end, we will append this information to our existing customer account information to better understand customers’ interests and to provide more relevant product recommendations and advertising, to increase our customer’s security when using our Website, and to comply with our legal obligations, such as sanctions laws.

 Sharing. We will share this information with service providers to: provide, maintain, and improve our Services; respond to customer inquiries; manage your online account; personalize your online experience; and process and deliver promotional offers. And we will share this information with our advertising partners, which may inform which individuals they help other companies to target with third-party advertising.

Category of Information Collected – Geolocation data, including the location of the device.

 Sources. We automatically collect this information from your device, depending on your settings, and we collect location information when you share it directly with us.

 Uses. We use this information to: provide, maintain, and improve our Services; manage your online account; personalize your online experience; and process and deliver promotional offers.

 Sharing. We share this information with our service providers who help us to: provide, maintain, and improve our Services; manage your online account; personalize your online experience; and process and deliver promotional offers.

Category of Information Collected – Inferences derived from personal information.

 Sources. We analyse your behaviour and purchase on our website as well as public or social graph data provided by our partners to determine shopping preferences and improve your experience.

 Uses. We us this category of information to tailor and improve your shopping experience on our website.

 Sharing. We do not share this information.

LOYALTY PROGRAM

We may offer in the future loyalty programs to our customers to encourage and reward their loyalty to us. Through these loyalty programs, participants can receive benefits such as personal styling, early access to sales and events, free shipping, and extended returns periods. If eligible, you can opt-in to our loyalty programs and participants can discontinue their participation at any time. To manage this program, we collect your name; email; phone number; addresses; date of birth; purchase history; browsing history and behaviour; device information; shopping preferences; nickname; cookie identifiers; Internal identifiers; country; spent tier level and wealth.

CALIFORNIA DO NOT TRACK

Our website does not follow the direction of “do not track” or “DNT” settings that are available in some browsers.